Digital Out-Of-Home (DOOH)
Unlocking the Potential of Digital Out-of-Home (DOOH) Advertising
What is Out-of-Home (OOH) Advertising?
The Power of DOOH
Understanding DOOH Venue Types
From highway billboards to bus shelter ads, large format DOOH targets pedestrians and street-level traffic, ensuring that your message reaches consumers during their daily commutes.
Place-based marketing leverages contextually relevant environments such as malls, gyms, restaurants, and more. This approach lets advertisers connect with specific target audiences based on their behavior and interests.
Often within place-based settings, point-of-purchase screens influence last-minute buying decisions. These screens are strategically positioned where consumers make spontaneous purchases, like convenience stores and liquor stores.